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The Kaizen 2024 Ceremony at Mammut World
Every year on the 23rd of November, Mammut hosts a ceremony that embodies two profound historical and philosophical dimensions. On the one hand, it honors the memory and legacy of Behrooz Ferdows, the founder and principal architect of the culture of innovation at Mammut. On the other, it marks the formal institutionalization of the Kaizen philosophy—a Japanese concept meaning “continuous improvement,” founded on the principle that small, gradual, and consistent changes can lead to fundamental and sustainable transformation over the long term.
Kaizen represents the culmination of a systematic, year-round improvement cycle designed and implemented by the Kaizen Committee. Throughout the year, the committee collects and categorizes improvement proposals and projects from all levels of the organization, evaluating them against rigorous scientific and operational criteria.
These criteria include the level of technical innovation, measurable financial savings, improvements in quality indicators—such as reductions in defect rates—enhanced workforce and machinery productivity, as well as the projects’ social and environmental impact. The evaluation process is conducted in multiple expert review stages and supported by data analysis tools, ensuring that the final selection is fully transparent and evidence-based.
This year, once again, coinciding with the anniversary of the organization’s founder, the selected Kaizen projects—many of which originated from simple ideas on the production line or suggestions from administrative teams—were presented to all employees and senior management through short, impactful visual video presentations.
These presentations clearly demonstrated how even a minor change, such as refining a three-second process, can result in millions of tomans in annual savings or hundreds of tons of waste reduction. They serve as a tangible embodiment of the Kaizen principle: “Think small, create a big impact.”
During the official ceremony, the project teams were honored with the presentation of the “Kaizen Trophy.” The trophy symbolizes the transformation of individual efforts into collective and sustainable organizational achievements.
This moment represents not only a personal honor, but also a powerful source of motivation for the entire organization. It demonstrates that every employee’s voice, regardless of their position within the organization, is heard and can contribute to shaping the organization’s path forward.
The choice of the 23rd of November as the date for the ceremony is far from coincidental. It marks the anniversary of the passing of Engineer Ferdows Pedar, the founder of Mammut, who years ago laid the foundations of a Kaizen culture at Mammut through his continued emphasis on “attention to detail” and “long-term thinking.”
Bringing his memory together with a celebration of continuous improvement conveys a powerful message: the intellectual legacy of a true leader does not live on in a gravestone, but through the living, dynamic processes of an organization.
The impact of this ceremony extends far beyond a single annual event:
- Deepening the culture of continuous improvement across all levels of the organization and transforming it from a slogan into an everyday practice.
- Strengthening a sense of belonging and cross-functional collaboration by witnessing shared achievements.
- Building an organizational knowledge base of best practices that can serve as a reference for years to come.
- Shaping the roadmap for next year’s innovation based on the tangible achievements of the previous year.
Ultimately, the Mammut World Kaizen is far more than an annual tradition; it is a dynamic mechanism for organizational learning—one that honors the past, values the present, and confidently shapes the future.
The 23rd of November is a day when the memory of Behrooz Ferdows is kept alive not through sorrow, but with pride and hope, while the organization moves forward with greater determination on its journey toward continuous excellence.
